Animal KingdomJanuary - June 2017PeoplePets

Dr. Sue Samuelsson


Dr Sue Samuelsson with her business and brand coach Jon Michail, Group CEO of Image Group International, attending the AFR Women of Influence 2016 at Sydney Town Hall

“The i-Vet online service saves time and money for our clients and gives them peace of mind that their pets will be looked after by a qualified vet 24/7,” said Dr Sue Samuelsson, Founder and CEO of i-Vet.

The innovative idea has seen Dr Sue become an AFR 100 Women of Influence, in the category of Innovation.

The award, which is in its fifth year, aims to recognise the quality and impact of women in ten categories, to encourage women in positions of leadership and influence. The categories include: Board/Management, Public Policy, Diversity, Business Enterprise, Young Leader, Global, Local/Regional, Innovation, Arts, Culture and Sport, and Social Enterprise/Not-for-profit.

Entrants were assessed by a panel of well regarded judges and have been recognised based on their display of innovation, vision, leadership and action in their field.
About i-Vet
Dr Sue Samuelsson’s disruptive tele-veterinary service i-Vet is providing care and peace of mind for geographically remote pet owners, and those isolated by disability.

i-Vet, an innovative online veterinary consultation service provides exceptional, real time access to a vet in times of need, and addresses the difficulties that face isolated communities.

According to Dr Sue, the service, which will soon be aided by the use of phone apps to track heart and lung sounds is shaking up the Veterinary world by “altering the way pet owners buy a range of veterinary and care services, especially for clients without easy physical access”.

Isolation and disability are overcome by couriers and express post prescriptions.

Pet owners can access help via video conferencing and smart phone apps to help vets assess their beloved pets, to determine each animal’s ailments, illnesses and condition.

The consultations often provide peace of mind to owners who may be otherwise clueless as to their family pets condition; unsure of whether he needs to be transported to the nearest emergency vet practise.

The award winning idea stemmed from the Northern Territory based vets experience with isolated communities, having lived in Arnhem Land for ten years. Samuelsson found pet owners loved the convenience and efficiency of Skype consultations.

The service can be accessed globally and provides care to pet owners regardless of their location.