The IF App

The IF Animation

Have you heard of the ‘IF’ poem by Rudyard Kipling? It’s about a father’s advice for his son, written more than 100 years ago but it feels more relevant now than ever. We asked an old friend of The IF App’s creator, Clinton Hoffmann to record the poem after we had it animated… Clint’s old friend, is none other than legendary Aussie actor, Jack Thompson. Check it out and take it in, it’s powerful stuff and it creates the natural structure for building out The IF App >>