February 2021 Edition

Million Dollar Fish

Famous for barramundi, the Northern Territory is widely known as Australia’s top fishing destination. The Million Dollar Fish competition started in 2015 to encourage visitation and to give one lucky fisho the chance to reel in a million bucks. Now a staple on the Top End’s calendar of events, Million Dollar Fish continues to grow with more prize-tagged fish released every year. Barramundi are tagged and secretly released right across the Territory in five main fishing regions: Darwin, Kakadu, Arnhem Land, Katherine and Tiwi. Since the competition launched, over 45 fishos from around Australia have reeled in tagged barramundi, and hundreds more have won epic prizes from our partners.

With more prize-tagged fish than ever before, Season 6 is the biggest yet. Running from 1 October 2020 – 31 March 2021, up for grabs is seven* Million Dollar Fish, 100 $10,000 barra and 20 Charity Fish worth $5,000 each (with $2,500 going to the fisho and the other half going to charity). Beneficiaries of Season 6 Charity Fish include Cancer Council NT, Star Ball through the Starlight Children’s Foundation and the Shimano Junior Indigenous Guide Program through the Hayden & Reynolds Project. For the first time ever, we’ve introduced the Double Tag Barra, worth $15,000 ($10,000 to you, and $5,000 for a mate who’s has a tough 2020). There have been five released in Season 6 (one in each fishing region).

*Once the first Million Dollar Fish is caught, the remaining six become $10,000 in value.


By simply registering for Million Dollar Fish, you’ll go into our monthly Lucky Prize Pool draw to win epic prizes from our partners!

With prizes such as holiday packages, fishing equipment, gift vouchers and camping gear, fridges (and more!) there’s no better year to register for Million Dollar Fish.


Great Northern Breakaway Trip

Win two spots on the Great Northern Breakaway trip with Matt Wright. Valued at over $10,000, this once in a lifetime experience is a four day, three-night trip to the Tiwi Islands in the NT where guests will enjoy heli-fishing, airboating, deep sea fishing, and a scenic chopper flight by day and fresh caught-and-cooked fish with cold Great Northerns by night.


Great Northern Fishing Pack

Win one of two Great Northern fishing pack worth $500 to gear you up for your next adventure, including a Great Northern ice box, Shimano fishing bag, Shimano fishing cap and Shimano fishing shirt.


$5,000 worth of Anaconda Gear

Win $5,000 worth of Anaconda fishing gear including rods, reels, tackle box, lures, clothing and more!


For more information, please visit our website: